Seven top SEO trends for 2020

As we look ahead to the next 12 months, SearchEngineLand is particularly interested in the burgeoning market for keywords and how these terms are used and developed. And trends abound. We keep your eye on them as they grow, and we point you in the right direction.

1. Merged VB list is back

Even though the number of domains that are part of our popular VB list — software and technologies (including distribution and services) — has declined over the past few years, the underlying nature of the the Internet keeps expanding, as it is vital to make all user-generated content — from blogs to Facebook posts to tweets — searchable. The transition away from domains (as opposed to landing pages) to “cyberspace” is continuing, and as that happens, there will be more activity in this area. And that’s a very good thing for businesses.

2. No. 1 Domain Name will be something scary

While we know that the most common search terms on the VB list — Shakespeare, Coachella, Travis Scott — will always be dominant, how things shake out in the future will depend on the specific domain names — for example, regardless of whether Intercontinental Exchange (ICE) can use the exclamation mark (“ICE”) that is currently so popular, it won’t be, because it is facing a court challenge. And remember: is a suffix, not a URL. So will be M&A collateral?

3. Baby, it’s getting … richer

This meme has been around for a while now — Google’s search program is insanely lucrative, the company has aspirations for more diverse revenue streams, and it can’t possibly charge enough for ads. So Google will keep hiking the AdWords or Enhanced Campaign maximum bid, and that’s going to set off the inevitable backlash, as advertisers start paying more to increase their reach, and bargain-hunters balk.

4. Google will take some time

In a worst-case scenario, Google’s search program — even if it hadn’t been built from’s archive of 26.7 billion search results — would no longer have served up any results. That may seem a far-fetched possibility, but it’s the one that I’ve seen used to justify the company’s ambitions, as if it were an article of faith.

5. Confluence is here to stay

Again, Google has amassed one of the largest libraries of search results in the world, and the most attention we get from it is that / Search offers a bar graph of the latest search results. There is a method in that madness, of course. But we don’t pay much attention to it, and we may never do.

6. Yes, that’s right, it’s high time we counted to 10

Go ahead and call me cynical, but I would say it would be high time we got over the habit of calling things games, even if we’re talking about search engine optimization.

7. But, Google, isn’t that exactly what you’re giving us?

The dictionary definition of SEO is “the art of using search engine optimization techniques to improve the ranking of online search results.” If I understand it correctly, Google is promising to add some more understanding to this word, which is in essence just a marketing slogan, with nothing new on offer. And we can hope it doesn’t take this long for the company to realize that the culture at Google is one of laziness, aggression, and power.

At the end of the day, the best advice for these seven trends is to double down on what you know and do it better. Remember: You should probably just do it.

Keep in touch with Consultant for more info.

9 SEO Questions to Ask Before Hiring a Specialist

You’ve got that initial conversation with your business owner friend where they share something about their strategy and their business. Something makes you aware that they were just launched their blog. It’s working out well for them. They’re creating a wealth of content to attract more visitors to their blog. You wonder why they didn’t think of this before. Well, it’s not that easy. There are numerous factors to consider before you decide to hire someone to help you increase your SEO traffic.

With that in mind, I’ve compiled a list of SEO Questions you need to ask them if you’re looking to hire a specialist.

1. Why Should I Invest in SEO?

Part of SEO can be technical. You have to consider your bot and content management system, for instance. Some advanced SEO bots can even pick up keywords to get search engine rankings, which is very impressive. However, your natural search results will always provide more value, because there’s some consistency in both. You need to be aware of that when you’re hiring someone.

2. How Much of Their Time Do You Spend on SEO?

I remember one scenario where a primary duty of their SEO team was spending 20% of their overall time on SEO. However, their primary focus was on directing traffic to the right place. I don’t think we need to worry too much about the time spent on SEO because it can help you attract new visitors. You can just do your own human traffic from there.

3. Do You Have Experience With SEO?

Some people make a big deal out of having years of SEO experience. However, sometimes they’re misinformed about the workings of SEO. You’ll do much better to know what you need to do to get a “master account” for analytics so you know exactly what’s going on. So, do you have experience on that front?

4. How Much of Their Time Does Your SEO Team Spend on People?

Many business owners don’t have a dedicated team of SEO specialists to guide and boost their search engine rankings. You can’t count on them to come up with an SEO strategy. They have staff that are responsible for implementing your content. So, are they responsible for implementing that SEO strategy as well?

5. Why Did You Choose This Adviser?

If someone recommends you to use a particular person to help you increase your website traffic, it’s usually because they think they can help. However, do you really know what their credentials are? If they didn’t specify, then you can only conclude that it’s a revenue raising enterprise. Is this who you want to hand your SEO strategies over to?

6. Do You Want to Track Progress on Your Website?

Many SEO experts like to track the top search terms a user uses to get to their website. You’re probably familiar with this in different ways depending on where you are in your life. Therefore, they’re often more familiar with these. However, if you were to hire them to help you with your strategy, it’s important that you ask them for help when it comes to performance metrics. Do you want to track what users are searching for, on a daily basis, to determine what works? You can always pick up on it again later if you need to.

7. How Will You Approach a Website Post a New Set of Posts?

It’s crucial that your SEO experts can be flexible to adjust content and topics to suit new trends. However, you should ask them about their plans for responding to new content sets coming in and adjusting new content to their particular reputation. Sometimes, they’ll have no time or patience for responses to different topics. They simply want to keep up with all things relevant to their business and they’ll try out different content types on their business site in order to generate the right results.

8. Are You Planning to Work With Third-Party Web Tools?

This one is essential. I’ve seen many businesses hire online marketers without any kind of plan in place. You’ll be amazed at the number of web content management systems they start using. You need to work out in advance exactly what direction you want to go in. If you don’t, your business will face issues with your search engine rankings. Be prepared.

9. What Qualifications Do You Have for Your Responsibilities?

You’ll be surprised at how many SEO experts don’t have any skills beyond WordPress. To help scale a website in the most effective way, you need to understand that you have to build domain knowledge for your SEO manager. They also need to understand various software packages and how to use them. As a result.

5 Things to Remember When Hiring Web Developers

Finding the right web developer can be an incredibly difficult process. Professional Web developers can develop not only the main online platforms in your organization, but many of your internal systems as well.

We all want the best solution, but unfortunately the process for finding the best solutions can be overwhelming. That’s why it’s important for you to know the best practices to maintain consistency and quality in your development.

Professional web developers have many different qualities that make them better qualified for the job. It’s essential for you to evaluate the following qualities when hiring a web developer. Web Design City a custom web design agency help you to search expert web designer and developer for your website.

1. Experience

As mentioned previously, web developers help develop and maintain your websites for your internal network. With developers’ experience and insight, they are able to build the framework that helps you accomplish the most in your project. Your managers will expect developers to keep the communication with the team and the clients in a seamless manner. One way to maintain consistency in your website design is to hire experienced developers.

A professional developer can not only build your website in a particular configuration, but can also give you the right templates to make your web site look good. Remember that making the design of your website easy is vital for you to attract the right people to visit your website.

2. Technical Skill

When finding the right web developer, you should also look for technical skills. A skilled developer can both optimize and improve the performance of your websites. Professional developers are constantly improving their skills and knowing the latest technical trends.

Lastly, their technical skills will usually mean the difference between keeping a website up and running smoothly or disrupting your website. They will usually build and monitor your website so your company can interact with customers. You should look for developers who can help you maintain consistency, ensure your website is more secure, and set up the right performance monitoring tools.

3. Confidence and Work Ethic

The quality of a web developer is directly tied to their confidence. They are responsible for what will happen to the website and the website will create an impact on your company’s sales and marketing. If your developers aren’t able to perform their jobs effectively, you won’t get much value out of them.

Confidence is a key part of a developer’s professional demeanor. Professional developers shouldn’t be too shy to make an appointment and pitch a solution for you. Some developers even like to take on a challenge to prevent them from becoming complacent. You should look for developers who can speak openly with you about your projects and that are confident enough to ask for your input on your websites. They should also be able to work efficiently together with your team.

4. Ability to Use Visual Systems

Everyone today has access to these systems. It’s no longer limited to just a few major web systems like internet browser. web browsers are now the web. Overall, professional developers are able to effectively use visual systems. Their track record includes completing some very advanced systems that require any developer to be aware of every system available. That’s why you should look for developers that understand the importance of using these systems.

The more tools your site uses, the more complex the interface. With the right developers, their sites can streamline complex web apps. You should be able to use any development frameworks of your choice in your website. Your design of website should be seamless and your developers should be comfortable with it.

5. Tracking Record

It’s important for you to review the record of your website for the last 6 months and apply it to your current website. You can use the Web Development Toolset as the foundation to keep a track of your website’s performance and it will show you the significant differences in your web site’s performance.

If you’re not sure about the software the developer is using or if there’s anything broken, you should have a history built. You should get a track record of the website’s use. It’s easy to gather for both small and large companies. Knowing the importance of this should give you peace of mind when hiring a web developer. You can always look into adding tracking tools to make it easier to track performance.

It’s important for you to hire professional web developers. A developer can solve your problems quickly and make your website more efficient. Remember that you can’t ignore web developers. You can find the right developer based on these traits.

12 Tips for Moving from a Facebook Store to a Business

Facebook launched a Marketplace two years ago, giving users a centralized place to buy and sell. In total, Facebook has opened up over 35 different Facebook Stores within Marketplace, so if you were looking to buy and sell items on your own, it would be a new and different discovery experience to start with some shop-like experience.

Shopping on Facebook is fast, easy, and has a lot of options, so here are some tips for when your site starts offering Facebook-like shopping.

Seek Industry Expertise

Before diving in and assuming the bigger task of setting up a Facebook-like shop, know what the nuances of the experience will be.

Sellers love the variety of search, but you also should consider what influencers in the market place you’ll be dealing with. Will you be competing against 20-year-old millennials looking to buy random trinkets to “be cute” (and the majority of them will be the ones with social media following) or will you be competing with fashion magazines, high-end retailers, and fashion followers that spend hundreds of dollars a month?

You want to create a distinct experience that brings Facebook shopping to a new level while using an existing business’ infrastructure. You may find yourself competing with only fashion bloggers like my tiiiiiiying.

It is important to take into account your competitors and what they bring to the table. After all, it’s all about smart marketing, doesn’t it?

Use Resources

Once you’ve decided you want to create a Facebook Store, make sure you’re using the tools and resources they have available.

The first step is to find a market place where the content is relevant to your brand. Look for a marketplace with a high volume of posts but not so popular that you’re going to create spam in one platform. Next, do a search of the marketplace for brand keywords you’ll be using to promote your store.

Second, make sure your content matches the marketplace. Finally, look for locations that are good for monetizing your store — anywhere where you have a brand reputation. If you can’t find the right market place for you, look at a number of other things that include Twitter Direct Message about a local market.

Once you’ve found a market where you want to sell, you’ll want to setup and keep it running smoothly. Good automation plays a huge role in the success of your store. It can help you follow your brand’s social-emotion, manage the campaign, and create a targeted audience.

Translate Customer Markups

The expense of marketing your own Facebook store is going to be hard to predict when the user has 60 different ads and 30 posts a day. If the bottom line is the only way your business is going to make money, you’ll have to plan to set up a user monetization strategy from the start.

This strategy should be at the center of every Facebook Store, and it should work like coupon codes. You’ll be able to see how your users are choosing to monetize your content with multiple additional offers when you perform the conversions, so you’ll have an idea of where the user is in terms of engagement on your post. Just think about how this will benefit your users.

If they are coming back more often, it’s more likely that they’ll purchase your product in your store. If they convert, you’ll see a higher advertising budget.

Live Engagement

When you are spending thousands of dollars to advertise, you’re constantly battling with users who don’t like ads, especially if you are trying to get them to buy something. Consider adding a cost per live engagement into your strategy. This will take into account the cost of lifetime value (LTV) of a user and how much money the user is spending in a day or week.

You want to be able to predict how much money your users are spending and monetize it accordingly. Most of the ads you’ll run in your Facebook Store will require clicking or even the ability to install an app. That means you’ll want to spend more money. Look at your targeted audience and decide how much this will cost. If your percentage is higher than your customer lifetime value, you’ll want to price your ad differently.

Be Imprecise

When you launch your store on Facebook, do you want to be hit with a spam barrage? Most people love the shopping experience and want nothing more than the chance to find anything in their dream store and get into the habit of clicking “shop” or “buy”. If you were to make money selling items on your own, it would have to be a serious financial commitment, so you’ll want to spend a lots of money.

5 Features to Look for When Buying a WordPress or Other Website Theme

If you’re a small- or medium-sized business owner or even a sole proprietor, you’ve probably built quite a few websites over the years. They’ve come with their own shortcomings and woes. Maybe, you got into a tango with the website builder or two. Or maybe you used a brilliant Brisbane web design agency. Whatever it may be, you need a website. Or more accurately, you want one with content and some style.

When it comes to designing a website, you should consider a website or two. Why? Because multiple websites are far too complicated to be this easy. Especially if you’re a business owner or owner of a small business that demands to see results on a daily or weekly basis.

If this sounds like you, you need a website theme. Not your website. A theme is a theme. And if you go through your back catalogue and look at the website templates, you’ll probably find something that fits the bill, if you know what I mean. After all, you probably have several websites and you need templates for each one. If you want them all, and one does not even come close to all of them, here are some simple measures you can take to minimize the pain, and the spending, in selecting the best website theme for your business.

Sell Your Business As It Goes Up

The best thing about business-sponsored websites and software is they have free content. Free content means you can generate traffic and sales. The same idea applies to website themes. After all, it makes sense to offer a website theme designed with your business values in mind. More importantly, you do so without having to deal with user backlash or compensation, thanks to a free website theme.

But, as your company grows, it’s time to upgrade your site. Otherwise, you’ll forever be running around with the same business theme. Here’s the thing: a lot of business theme designs make the whole thing super expensive. The makers are desperate to get that traction and those people buying the theme. Once, the users’ profile is pushed up to the top with the company’s most popular and most popular products. But, as you grow, you need a consistent theme design that goes on with your business. Period. That’s it.

Write a Rulebook. A Well Thought Out Laid Out Program. A Screen-Sharing Service

If you want your website to take off, you need to make sure that it attracts the right audience. Namely, potential customers and sales opportunities. And what’s better to do than to invest in a website where you set your own rules?

What do I mean by a website where you set your own rules? What does that mean? Well, for starters, it’s a business website that emphasizes your company and makes your brand prominent on the site. It should reflect your values in a readable and interesting fashion. Moreover, it shouldn’t involve a lot of work or expense.

Custom content tends to do so for certain websites. But not necessarily for other sites. For other sites, the website should align with a visual element. Since your website is intended to influence and influence your business with ease, you need to be sure of your website’s visual value.

With sites like, people can access and edit graphic design based on your business plan. So, you can ensure the design will not come across as corny, yet the colors won’t appear inconsistent with your corporate identity. And best of all, since the design was customized and organized by your business, it wouldn’t be an issue if your brand decided to call out anything in the design as indicative of their values.

What’s the takeaway? Well, your website should take into account your goal of revenue generation. And that goal should include developing a high-quality, design-based wordpress website, which has a successful lifespan that will excite customers and establish your brand.